Power of Makeup

The Power of Makeup

As it was international woman’s day on 8th March, I thought it would be relevant to talk about this particular subject that so many women struggle with at some point in their life.

There has always been an image of beauty to obtain. Throughout history, especially in the 19th century, women would go to extreme lengths to make their skin appear pale and youthful. They would apply a cosmetic called ceruse which included poisonous ingredients like white lead. In the short term, the ceruse would give them a very youthful look by making the skin appear fairer. However, ironically the poisonous ingredients they used on their skin, overtime did the opposite to the desired effect. So, the more you used it, the more you needed. This may even have been the reason for a lot of women’s death as a result of poisoning. Other methods included prepping the skin with mercury and even drinking vinegar! This seems ridiculous now, but is it really that different?

(source: Face paint by Lisa Eldridge)

In recent years, women have been breaking the rules of an ‘idealistic’ beauty standard. One example of this is the power of makeup tag which soon turned into a trend, in a era obsessed with plastic surgery and Photoshop. The ‘power of makeup’ tag has been going around for the past year. Its started with a beauty blogger called Nikkie Tutorials who uploaded a YouTube video called the power of makeup and it has since exploded.

This tag involves the participant doing ‘dramatic’ or ‘full-face’ makeup on one half of their face and leaving the other half completely makeup free. It has a moving meaning of how in todays society, young girls are encouraged or even pressured into wearing makeup in order to meet the ‘beauty standards’ set by todays media and society. the video shows how although makeup is a wonderful way to express yourself and can boost ones confidence, it is also extremely important that we all feel happy and the same confidence in our own skin. The video became so popular ( currently on 34 million views) that Nikkie collaborated with a huge cosmetic company called ‘Two Faced’ to create her very own Power of Makeup Palette which was sold across the world.

Products I used:


L’Oréal true match foundation in rose ivory
Collection lasting perfection concealer in fair
Bourjois radiance reveal concealer
Bourjois poudre de riz de java
The balm voyage palette vol. 2
(bronzer, blush and highlight)
Seventeen instant glow in golden bronze
Sleek highlighting palette in Solstice

Benefit ka-brow in 3
Benefit ready set brows
Benefit high brow

Morphe 35F palette (purple Shimmer over the eyelid, warm light brown transition colour and black in the outer corner)
Collection fast stroke eyeliner
Rimmel scandal eyes reloaded mascara
Kiss lashes in ritzy
Urban decay glide on pencil eyeliner in perversion (waterline)


Mac Ariana Grande viva glam 1 matte lipstick

Link to original video: https://youtu.be/a4Ov8qvZ2_w

The video my pale skin posted had the gripping and quite shocking title- “you look disgusting”. The video shows how there is no pleasing or no way that anyone can meet the standards of today’s society. It features comments that she has personally received online in some of her previous YouTube videos and instagram photos, some truly hard to believe and eye-opening. The video starts with a bare faced woman and how the comments about her imperfections compel her to start applying makeup in order to cover all her “flaws”. However, this only ends in her getting different negative comments that are now described as “makeup shaming” where people make negative remarks on people wearing too much makeup. This powerful message shows young girls that no matter how hard you try to impress or meet the standards of beauty, people will still try to knock you down and lower you confidence. The standard of beauty  is an impossible goal that no one should want or have to strive for.

Link to original video: https://youtu.be/WWTRwj9t-vU

These messages encourage young girls to he comfortable and happy with themselves and that makeup is something you should wear for you and not to cover up your ‘imperfections’ for someone else. It’s a refreshing change for young girls who love makeup as they can have a role model that promotes self-love ane positive self image and not a false perception of beauty that we often see on the cover of magazines who target audience is young women. These women are often photoshopped (possibly without permission) into being the idealistic and perfect vision of beauty. They give the impression that if you are anything but this, you are not beautiful but this is unrealistic and frankly nearly impossible to achieve for us young women and are encouraged to get ‘enhanced’ through things like plastic surgery which although for some can be so life changing, is not something that every girl should wish to have or become part of our normal beauty routine.

When I am feeling like I am not good enough. I simply look at the ‘fathers love letter’, this is a combination of uplifting scripture that helps return to what really matters. This letter is something that I encourage everyone to read, we are all his children. It personally has helped me reinvent my idea of beauty and is a reminder that God has created you and reminds me to praise him because ‘I am fearfully and wonderfully made'(psalm 139:14).

Link to ‘a fathers love letter’: https://youtu.be/tGL5IpzK3B0

Thank you for reading, lots of love

Lauren xxx


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