Ethical Beauty: why should you go cruelty free?

What does ‘cruelty free’ mean?

A cruelty free makeup brand is a brand that does not test their ingredients or the products themselves on animals. (the fact this is still allowed is so surprising to me!). One of the main reasons why a brand would choose to test on animals is if they are in business with China as it is mandatory that the products are tested on animals there or because in some cases it is cheaper and will make the brand more money!

How do you know if a brand is ‘cruelty free’?

Most of the time it is very easy to find out whether a brand is cruelty free as they will be listed by a program called leaping bunny which work along side companies to help consumers like us find trustworthy cruelty free and animal-friendly makeup brands. You can find their logo on the back of some makeup brands like Lime Crime. They also have an app for Android and Apple that has a list of brands that are cruelty free which is easy to use.

Another way to find cruelty free brands is through a simple Google search, simply search the makeup brand, go on their website, once your there you can find their terms which usually states whether or not they are cruelty free. If you are still struggling, then you can always contact the brand through their customer service options to find out.

Top Animal-Friendly brands-

  • Anastasia Beverly Hills
  • BH Cosmetics
  • Becca
  • Bareminerals
  • By Terry
  • Barry M
  • The Body Shop
  • Charlotte Tilbury
  • Cover Fx
  • Colourpop
  • Collection Cosmetics
  • Dose of Colors
  • Elf
  • Freedom
  • Gosh
  • Hourglass
  • Illamasqua
  • It Cosmetics
  • Jeffree Star Cosmetics
  • Kat Von D
  • Lime Crime
  • Milani
  • MUA
  • Makeup Geek
  • Morphe
  • Nars
  • NYX Cosmetics
  • Ofra Cosmetics
  • OCC
  • Pixi
  • Sugarpill
  • Sleek
  • Seventeen
  • Soap and Glory
  • The Balm Cosmetics
  • Too Faced
  • Tarte
  • Urban Decay
  • W7
  • Zoeva

These are just a few of a wide range of brand options if you want to shop cruelty free makeup! You can find these brands on Cult Beauty,  Beautybay, Superdrug,  Boots and Debenhams.

What to do with your non- cruelty free makeup

When researching this topic, I actually decided to make the change and go cruelty free! I think it’s such an important topic so here is the current petition that The Body Shop is currently supporting which is against testing on animals:

I encourage you to sign this petition to help make all makeup cruelty free!

If you decide to go cruelty free and you realise that some of the makeup you own does test on animals, then here’s a few alternatives to just throwing it away and as a result wasting it.

Some brands that aren’t YET cruelty free include; Revlon, L’Oréal, MAC, Bourjois, Clinique, Avon, Rimmel, Max Factor, Benefit, Maybelline, Estee Lauder and many more!

You could;

  1. Give the makeup to a woman’s centre/ charity ( especially if it is new or suitable for someone else to use).
  2. Give it to your mum/sister/auntie or any friends or family member that might use it.

*extra note*

If you will be attending our very first event (yay) called Honour, I will be doing a simple summer makeup tutorial using ALL animal-friendly makeup products! See you there, Lauren xx





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